GUCCI 6.0

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Revealing the inspirations behind Creative Director Alessandro Michele's collections, the Gucci App presents ready-to-wear and accessories through engaging narrative and innovative features. With the app, users can download wallpapers, take pictures with stickers and motifs of the House, use Augmented Reality to decorate spaces and virtually try-on eyewear, sneakers, masks, lipsticks and hats. Watch Gucci fashion shows, play Gucci Arcade games, personalize products in the Gucci DIY section and, through an immersive 3D experience, discover the GG Marmont bags. Enter special sections, Gucci Places to explore curious corners of the world connected to the House, and Gucci Garden, designed with the creative spirit of the exhibit space in Florence.

We’ve given the Gucci App a completely new design that’s easier to navigate with visual details that reflect the style of the House. Download the latest version to unlock this revamped user experience to discover the latest projects, stream the fashion shows, virtually try-on special pieces and play with the vintage inspired Gucci Arcade games.
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